INTERACTION DESIGN OF MULTIPLE PRODUCTS SEARCH FEATURE IN A STORE ON E-COMMERCE

According to a survey, the average cart abandon rate in e-commerce is 70%. Among the 10 factors that contributed to the high number, two of them are high extra fees and a complicated checkout process. The current delivery fee system in e-commerce makes users more profitable in terms of costs when tr...

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Bibliographic Details
Main Author: Ribli, Stella
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/74634
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Institution: Institut Teknologi Bandung
Language: Indonesia