MARKETING STRATEGY ANALYSIS AND DEVELOPMENT OF X-CAMP (XL AXIATA IOT INNOVATION CENTER)
X-Camp is the first Internet of Things (IoT) innovation center and open laboratory in Indonesia, owned by PT XL Axiata that is a relatively recent player in the IoT/AI sector. After maturing its R&D stage, X-Camp has challenging obstacles as it enters the commercialization phase and struggles to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74681 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |