DEVELOPING UI/UX WEBSITE DESIGN FOR TOURISM INDUSTRY IN INDONESIA: A CASE STUDY OF LOOCALE

• Main Author: Olivia Usman, Nicole
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75220
• Institution: Institut Teknologi Bandung

With the rapid advancement of technology, a considerable number of start-ups are emerging in Indonesia with digital tourism as the fifth most prevalent industry among the start-ups. Concurrently, the platform business model has gained prominence in the digital tourism industry, and Loocale is one of the companies that has tap in this business model. As the utilization of business platforms such as websites and applications become increasingly popular, the demand and development of user interface (UI) and user experience (UX) have witnessed significant growth. As a new start-up in this industry, Loocale is striving to enhance its user base and user retention on their website. However, their current UI/UX faces several issues, including error and a lack of features. Subsequently, this study aims to analyze and develop UI/UX website design for Loocale to achieve its goal, becoming the leading hub and equally developing Indonesian local tourism. This study will include several recommendations and alternative UI/UX website designs based on market preferences, utilizing insights derived from data collection. The research will utilize qualitative approach, primarily employing semi-structured interviews with Loocale's internal team and potential target market.