DEVELOPING MARKETING STRATEGY FOR USED CAR BUSINESS POST PANDEMIC (CASE STUDY OF MOBIL88 SEMARANG)
As of December 31, 2022, cars are the second most commonly used type of motorized vehicle in Indonesia. Furthermore, the total unit of cars has gradually increased between 2017 and 2021. Hence, the used car industry also has a fairly good market in Indonesia. However, in 2020, the used car market co...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75228 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |