INCREASING THE BRAND EQUITY OF BENOIT ADVANCED GEAR THROUGH COMMUNITY DRIVEN EVENT SPONSORSHIP
Equipment and clothing inspired by the military have gained considerable attention in Indonesia, the trend of military-inspired clothing is very attractive to individuals or groups of people who view military clothing as a way to express themselves by wearing it. Benoit has a lot of competitors and...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75322 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |