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This thesis examines the perception and the customer's behavior towards shopping centre to decide the right marketing strategy for Diamond Supermarket. The perception and customers behavior that will be examined covers awareness, perception attribute towards the level of interest and the percei...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/7535 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |