THE INFLUENCE OF EMPLOYER BRANDING TO INCREASE GENERATION Z INTENTION TO APPLY FOR A JOB IN STARTUP

Startups that are starting to emerge in Indonesia that are relatively new to develop today have their own challenges in attracting new talented employees. Moreover, the emergence of Generation Z, which is the largest stratum in demographic bonus in Indonesia, has now begun to enter the world of work...

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Bibliographic Details
Main Author: Nurrohim Hassan, Fajar
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75396
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Institution: Institut Teknologi Bandung
Language: Indonesia