PRIORITIZING CONSUMER-DRIVEN FEATURES FOR DEVELOPMENT: A CASE STUDY OF TEMAN SURVEI

• Main Author: Mutiara, Imelda
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75471
• Institution: Institut Teknologi Bandung

Property industry has a significant contribution to the world's economy, including Indonesia with IDR 2,349 - IDR 2,865 trillion contributed to Indonesia’s GDP every year. Teman Survei, a company in the property industry, offering online property survey services as its first product. During its development stage, Teman Survei faced a lack of sales, and was not sure of its business product since it lacked a target market involvement when it developed. Therefore, the research project aimed to identify the features most needed by the target market of Teman Survei. The study employed a qualitative research approach to address which features are most needed by customers. Through thorough analysis and evaluation, the research findings revealed that the survey services were highly preferred by customers. This feature offered an immersive experience and allowed for comprehensive property condition evaluation without physical visits. The implications of the study highlighted the importance of aligning Teman Survei's services with customer expectations, enabling the company to optimize resources and avoid potential losses. By prioritizing the development of desired features based on customer needs, Teman Survei can enhance product-market fit, efficiency, and effectiveness. This research contributes to the advancement of the property industry in Indonesia and provides valuable insights for Teman Survei's business development.