THE APPLICATION OF DISCOUNTED CASH FLOW (DCF) VALUATION TO CALCULATE THE VALUE OF WELLNESS START- UP IN INDONESIA (CASE STUDY: MEALTH)

• Main Author: Alifia Putri Alwaliyyu, Briana
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75499
• Institution: Institut Teknologi Bandung

Hustle culture is a global phenomenon, particularly prevalent in emerging countries like Indonesia. It is characterized by long working hours and high employee turnover rates, leading to negative impacts on quality of life and health. Stress levels are also influenced by poor lifestyle choices, leading to physical and mental health issues. In Indonesia, millions of people suffer from depression and anxiety, highlighting the need for accessible mental health services. From this issue, the health and wellness industry has shown an incline and the number of startups in the sector rise with Indonesia as the top 18th country in Asia Pacific. This research aims to calculate the valuation of Mealth, a health and wellness startup in Indonesia, using the Discounted Cash Flow method. This research focuses on calculating Mealth's valuation as a wellness startup that already operates for a year. The results indicate valuations of IDR 2,218,369,476 for the optimistic case, IDR 2,046,128,046 for the realistic case, and IDR 1,882,394,179 for the pessimistic case.