ENHANCING AUDIENCE ENGAGEMENT WITH "MENCURI RADEN SALEH": ANALYZING THE IMPACT OF CELEBRITY, CINEMATIC ELEMENTS, DISTRIBUTION CHANNELS, AND MARKETING FACTORS ON THE SUCCESS OF INDONESIA'S 2022 HEIST BOX OFFICE
Indonesia's film industry has experienced rapid growth, evident from the increasing viewership of films. However, filmmakers have shown limited exploration of diverse genres. In contrast, "Mencuri Raden Saleh," a local heist film, defied conventions and ranked as the 33rd best-selling...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75509 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |