BUSINESS DEVELOPMENT OF WELLNESS STARTUP THROUGH BUSINESS MODEL INNOVATION

• Main Author: Rivad Ichsandi B., Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75549
• Institution: Institut Teknologi Bandung

Health and well-being became one of people’s concerns in the post Covid-19 era. It is shown by the increasing wellness industry in Indonesia and globally. This will be a great opportunity for wellness startups in Indonesia to maximize their potential to generate more money. However, they are struggling to achieve their maximum potential. Understanding the importance of being an innovative startup, the purpose of this research is to analyze the business model innovation that can be implemented in wellness startups. This research will use a qualitative approach by applying a direct discussion with the wellness startup’s co-founders. Using the Ten Types of Innovation by Doblin, the data will be analyzed to understand the wellness startup’s current business model innovation and propose new business model innovation for the future. It can be understood that not every strategy can be carried out successfully, therefore the new business model innovation is important to prepare the future market condition.