THE EFFECTIVENESS OF CINEMA ADVERTISEMENT AS AN ADVERTISING CHANNEL TO ATTITUDE TOWARD BRANDS
Nowadays, many brands are emerging and competing to become top of mind of consumers. One way to become top of the mind in the competitive market is through advertisement. The trend shows that every year the amount of advertising spending is increasing and the usage of digital advertising exceeds tra...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75620 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |