STRATEGI PENGEMBANGAN WISATA HERITAGE MELALUI PERENCANAAN INTERPRETASI DI KOTA BANDUNG: STUDI KASUS KORIDOR JALAN ASIA-AFRIKA
The Asia-Africa Street area bears witness to the birth of historical events that occurred in the city of Bandung. The development of activities and events since the awakening of Asia-Africa Street has become the foundation of the existence of heritage sites there. The presence of these heritage s...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75631 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The Asia-Africa Street area bears witness to the birth of historical events
that occurred in the city of Bandung. The development of activities and events
since the awakening of Asia-Africa Street has become the foundation of the
existence of heritage sites there. The presence of these heritage sites has the
potential to boost the local economy's structure, accelerate tourism growth, and
other tourism-related endeavours. However, in reality, despite its historical
significance, the presence of heritage sites in Asia-Africa Street is not optimally
exposed. Therefore, in order to utilize the heritage sites optimally and provide new
information and experiences for tourists in Asia-Africa Street, a strategic
planning is needed to develop the potential of these heritage sites both physically
and non-physically, taking into account tourists' preferences. The data for this
research was obtained from literature, questionnaires, observations, and
interviews, which were analyzed using a mixed-method approach. The research
results indicate that the development strategy for heritage tourism in Asia-Africa
Street can be implemented through a personal interpretation planning in the form
of a heritage trail with several route options, as well as a non-personal
interpretation in the form of brochures and booklets containing information about
each site in the Asia-Africa Street area. |
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