PERANCANGAN STRATEGI MITIGASI RISIKO DAN PENGELOLAAN PELUANG PADA PROSES PENGEMBANGAN PRODUK ELCORPS
PT. Bersama Zatta Jaya (Elcorps) is a holding company which focuses on the Muslim fashion sector since 2012. Along with the vast development of the fashion market, especially with the broad Muslim fashion in Indonesia, Elcorps has ample opportunities in doing business. Up to recently, Elcorps...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75674 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | PT. Bersama Zatta Jaya (Elcorps) is a holding company which focuses on the Muslim
fashion sector since 2012. Along with the vast development of the fashion market, especially
with the broad Muslim fashion in Indonesia, Elcorps has ample opportunities in doing
business. Up to recently, Elcorps' best-selling product is the scarf from Elzatta. With the
dynamically evolving fashion trends, it is necessary for Elcorps to continuously develop new
products to keep up with consumers' needs. Innovation and creativity is one of the crucial
factors for successful product development. In the new product development process, there
will always be factors of internal and external uncertainty that could affect execution. This
uncertainty can lead to negative impacts (risks) and positive impacts (opportunities) for the
product development process.
To minimize the negative consequences that may arise from risks and support the utilization
of positive impacts from opportunities, the company must take action in managing risks and
opportunities. This study aims to apply and enhance a risk management method called the
House of Risk (HOR) as a model for risk and opportunity management in the new product
development process. This research develops a guideline for an opportunity assessment
scale that is technically the same as a risk assessment. It helps risk and opportunity
management to be done simultaneously or separately. The result of managing risks and
opportunities creates risk mitigation strategies and exploiting opportunities strategies.
The mapping of risks and opportunities begins with identifying the business processes and
strategic objectives of the company's new product development process. The entire data
collection process involves interviews, discussions, and the distribution of questionnaires to
relevant divisional representatives. This research revealed the mapping four strategic
objectives, and a series of product development business processes resulting in 20 risk events,
37 risk agents, 8 opportunity events, and 10 opportunity agents. This research recommended
11 risk mitigation strategies and 6 opportunities utilization strategies that could support
Elcorps to enrich the company's risk management strategy.
|
|---|