SMART RETAILING: A STUDY REGARDING THE PURCHASE INTENTION OF BEAUTY PRODUCTS VENDING MACHINE

• Main Author: Maharani Widyaputri, Dinda
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75692
• Institution: Institut Teknologi Bandung

Innovation on smart retailing continues to develop to provide customers a better shopping experience. Among many forms of smart retailing, vending machines are the one that is starting to be utilized by Indonesian retailers, specifically, by local cosmetic companies. Due to COVID-19, SYCA & Rollover Reaction innovate their way of selling beauty products by placing vending machines in different locations. Despite many abandoned vending machines, those 2 local cosmetic companies still undergo this smart retailing strategy. According to the preliminary study, there is a gap in the purchase intention of Indonesian customers since only 9.6% of the respondents had actually gotten to the purchasing stage. Therefore, this research examines the factors that influence the purchase intention of beauty products vending machines. Mixed method is used in this research between 7th and 30th of May 2023 by conducting a semi- structured interview for the qualitative approach and online questionnaire to 210 females from Jakarta & Bandung area for the quantitative approach. The author selects interviewees and respondents via non-probability sampling method. The data were analyzed using open coding, descriptive statistics, and the PLS-SEM method. Results indicated that COVID-19 has a positive impact on the vending machine pandemic benefits. Furthermore, shopping experience perception, perceived ease-of-use of vending machines, and exclusive price promotion & product bundling on vending machines has a positive impact on the intention to purchase beauty products via vending machines. The findings of this research are expected to give insight related to vending machine utilization to cosmetic companies and/or other companies.