COMPANYâS CORPORATE SOCIAL RESPONSIBILITY AS A FACTOR IN DETERMINING CONSUMER LOYALTY: AN INVESTIGATION FROM CONSUMER PERSPECTIVE
Consumer perception was recognized as an important component in assessing a firm’s commitment to corporate social responsibility (CSR). Many prior studies discovered a connection between evaluation and consumer loyalty to the company. This paper explores how consumers will be loyal to a company base...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75698 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |