UNDERSTANDING THE EFFECT OF CONSUMERS PERCEPTION ON SPORTS SPONSORSHIP FROM BANKING AND FINANCIAL SERVICES, CASE STUDY: BADMINTON
Indonesia is known for its badminton success, yet its badminton and sports industry still has fundamental problems in its management, funding, and regulations impacting the athletes' performances. Whereas an athlete's performance is vital for the sponsors as it results in more exposure an...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75735 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |