ANALYSIS POTENTIAL IN DEVELOPMENT AND BUSINESS OF CIPEUJEUH VALLEY BASED ON ISLAMIC BOARDING SCHOOL COMMUNITY

• Main Author: Al-Sakina, Nashiha
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75780
• Institution: Institut Teknologi Bandung

The Darul Arqam Muhammadiyah Islamic boarding school in Garut Regency presents significant opportunities for economic development, particularly in the tourism sector. Exploring its tourism potential can strategically contribute to the overall development of Garut Regency. To ensure effective planning and management, the involvement of capable human resources is crucial. Therefore, understanding and engaging the community, especially within the Darul Arqam Muhammadiyah Islamic boarding school in Garut Regency, is of utmost importance. This study aims to uncover and analyze the potential for community-based ecotourism development in Cipeujeuh Valley, utilizing the resources and support within the Islamic boarding school community. The research methodology involves the identification of ecotourism potential using the Ecotourism Opportunity Spectrum (ECOS) framework and the calculation of the Recreational Zone Index (RZI) value. Furthermore, it includes the analysis of visitor motivation, examining both push and pull factors and the assessment of community participation through the Rapid Rural Appraisal (RRA) approach. Based on the findings, a comprehensive business model is designed using the Business Model Canvas to facilitate the effective development of Cipeujeuh Valley. The results indicate that Cipeujeuh Valley falls within the intermediate range of the ecotourism spectrum, with an RZI value of 52.38%. The push factors for visitor motivation include sports and adventure, recreation and relaxation, social status improvement, and quality time spending. The pull factors consist of the natural ambiance, local community, and available facilities and accommodations. Additionally, 61.3% of the community expressed their willingness to participate in the management of Cipeujeuh Valley's ecotourism development, while 38.7% indicated otherwise. The proposed business model, outlined in the Business Model Canvas, targets various customer segments, including educational institutions, communities or organizations, and families. The value proposition encompasses the unique environment of the Islamic boarding school, sustainable utilization of natural resources, community empowerment, educational tourism, and economic development. Multiple channels such as official websites, social media, print media, word of mouth, and partnerships are utilized to reach the target audience. Customer relationship consists of the acquisition phase, retain phase, and enhancement phase. Revenue streams include admission tickets, tourist attraction tickets, tourist packages, camping equipment rentals, as well as souvenir sales. Key resources for successful implementation involve the availability of attractive natural resources, engaging religious and local wisdom activities, adequate infrastructure and facilities, and a skilled workforce interested in tourism. The Key activities focus on the implementation of nature-based tourism, implementation of community-based tourism, tourism promotion activities, and maintenance of infrastructure and tourism support facilitiesKey partners include the Pondok Pesantren Darul Arqam Economic Sector, Garut Regency Culture and Tourism Office, Garut Regency Regional Government, Pondok Pesantren Darul Arqam Community, and Higher Education Institutions. The cost structure encompasses information center construction, plantation area development, campground planning, plant seedling procurement, promotional activities, management salaries, training programs, and operational expenses