SELF MARKET: POSTMODERN CONSUMER IDENTITY
The rapid development of technology and information, as well as the emergence of resistance against grand narratives and ideologies through the empowerment of small narratives, are characteristics of postmodern life. The postmodern spirit in identity formation is the search for authentic identity...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75795 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |