PROPOSED MARKETING STRATEGY FOR COFFEE SHOP IN JAKARTA (STUDY CASE: SICANGKIR COFFEE)
Most Indonesian people, especially the millennial generation, has adopted hanging out and drinking coffee into their way of life as a way to support their daily activities. coffee consumption hit 3,3 million bags @60kg, and the end of the year of 2021 it reached 5 million of bags.. Sicangkir Coff...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/75867 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |