PROPOSED EXPERIENTIAL MARKETING STRATEGIES TO INCREASE THE CUSTOMER AWARENESS AND PURCHASE DECISIONS OF THERAPEUTIC MEDICAL YOGA SERVICES CASE STUDY OF YOGA TULANG BELAKANG (CV. SEHAT SEJATI SEJAHTERA)
In this period, when the COVID-19 pandemic has entered the new normal phase, health concerns are the primary focus when managing and preventing the transmission of the virus chain. Consequently, there has been a significant transition in the general population's perception of the importance...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/75873 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |