DEVELOPING MARKETING STRATEGIES FOR SUNDANESE RESTAURANT CASE STUDY OF LAKSANA CIKAWUNG

Indonesia is known for its culinary diversity, especially in West Java. Bandung, in particular, stands out as a hub for unique and viral food, attracting tourists from all over the world. This culinary reputation has made businesses in Bandung grow rapidly, especially those specializing in Sundanese...

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Bibliographic Details
Main Author: Najwa Tasya Aziza, Nisrina
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75929
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Institution: Institut Teknologi Bandung
Language: Indonesia