STUDY OF TOURISM VILLAGES AT KSPK PERKOTAAN (REGENCY TOURISM STRATEGIC AREA – URBAN) GARUT IN REALIZING SMART TOURISM

• Main Author: Latifah Alamsyah, Marisa
• Format: Theses
• Language: Indonesia
• Subjects: Produksi
• Online Access: https://digilib.itb.ac.id/gdl/view/75930
• Institution: Institut Teknologi Bandung

The concept of a tourist village is starting to be seen as an effort to improve the regional economy and the living conditions of rural communities. Smart village is a village development concept that can provide benefits to the community in building local opportunities and long-term development of the village. KSPK Perkotaan Garut is close to the planning and development process of cross toll roads so that it has the opportunity to bring tourists to the tourist village in KSPK Perkotaan (Regency Tourism Strategic Area – Urban) Garut. KSPK Perkotaan (Regency Tourism Strategic Area – Urban) Garut has also experienced easy access with the Garut City Train Station with affordable fares. The application of the concept of smart tourism to villages in the KSPK Perkotaan (Regency Tourism Strategic Area – Urban) Garut is important for sustainable rural development. The Garut Regency Government markets and promotes existing tourism villages and is outlined in the 2019-2024 Tourism and Culture Office Strategic Plan, because the Garut Regency Government wants to continue to develop community creativity and village potential, as well as the existing village economy. This study aims to examine 5 (five) tourist villages in KSPK Perkotaan (Regency Tourism Strategic Area – Urban) Garut to realize the concept of smart tourism, namely Saung Ciburial Tourism Village, Pasawahan Tourism Village, Guntur Vulkano Tourism Village, Dayeuh Manggung Tourism Village, and Sindang Kasih Tourism Village. This study uses a qualitative approach using a qualitative descriptive method based on postpositivism philosophy, where the researcher is the key instrument and data collection is carried out by triangulation in the form of field research, data scrapping and literature studies. The analysis in this study is inductive in nature and the results of the study emphasize meaning. The data analysis technique used in this study was content analysis and comparative analysis in looking at the comparative gap between the perceptions of the Garut Regency Government, the perceptions of domestic tourists on social media (google review), and the existing conditions of tourist villages in the KSPK Perkotaan (Regency Tourism Strategic Area – Urban) Garut based on 8 (eight) smart village components. There is an additional analysis, namely by adopting the LINKS pentagram method to see theiv interrelationships between smart village komponen in formulating recommendations. The grand theory in this study uses 8 (eight) smart village komponen. In contrast to Daghri's research which focuses on spiritual concepts and natural wealth in tourist villages, this research focuses on studying the technical and technological components of a tourist village which consists of 8 (eight) components. The results of this study indicate that the KSPK Perkotaan (Regency Tourism Strategic Area – Urban) Garut has not yet been fully identified as a smart village, on social media assessments tourists focus more on community and activity assessments but do not focus on the 8 (eight) components of a tourist village as a whole. From the results of the study it can be concluded that 3 out of 5 villages included in the scope of the study did not fulfill the 8 smart village components, namely Pasawahan Tourism Village, Guntur Vulkano Tourism Village, and Dayeuh Manggung Tourism Village. The 2 (two) tourist villages both in development, management and in the linkages between smart village components can be used as pilot villages for other tourist villages in increasing the sustainability of the local economy, improving the living conditions of rural communities, and opening up opportunities to evaluate cultural heritage. If related to the scale of tourist villages initiated by the Ministry of Tourism and Creative Economy, it can be concluded that the 2 (two) tourist villages are already in the advanced scale stage, namely the community is fully aware of tourism potential, has become a tourist destination, facilities and infrastructure are adequate, the community is able manage, the community is able to utilize village funds, and village management has an impact on increasing the local economy. One of the recommendations given in this regard is that the Garut Regency Government can develop guidance and management and be able to carry out obligations and good communication between tourism village managers and the Garut Regency Government.