IMPROVING DEMAND MANAGEMENT PERFORMANCE USING KNOWLEDGE MANAGEMENT APPROACH IN AN OIL AND GAS COMPANY

• Main Author: Rahmadhiputra, Randy
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75979
• Institution: Institut Teknologi Bandung

The oil and gas industry has become one of the most important sectors of the global economy, providing energy for transportation, industry and power generation. Indonesia is one of the world's largest producers of oil and gas and the oil and gas industries have been operating in Indonesia for several decades, contributing to the country's economic growth and development, providing major revenues to the government and creating employment opportunities. PT. COPI, one of the entity in the oil and gas industry which focuses on downstream segment, plays an important role in this industry. However, to anticipate industrial competition, it requires the company to adapt and meet the minimum standards in order to remain competitive, through Continuous Improvement method which is implemented in departments, including Supply Chain Management (SCM) where, through the "Supply Chain Optimization (SCO)" approach, several obstacles are found, including demand management process. This research uses the Knowledge Management (KM) approach to address the obstacles by conducting knowledge management maturity analysis in PT. COPI and perform analysis and evaluation of the current KM practices in order to provide recommendations for improvement. This research uses qualitative methodology as its research methodology to perform necessary data collection to fulfill research requirements. Primary data is obtained using an interview method with the head of PT. COPI’s Supply Chain Management (SCM), using Asian Productivity Organization (APO) KM assessment tool which comprises seven APO audit elements: Leadership, Process, People Technology, Knowledge Processes, Learning and Innovation, and KM Outcomes as the baseline for the interviewer's questions. Based on the interview results, PT. COPI’s KM maturity level sits at the fourth quadrant of the APO KM Maturity Model, which is refinement. Obstacles are identified in several audit elements of the APO KM assessment tool which portrays the current KM practice at PT. COPI and marked as an area of improvement. This research provides recommendations for the identified area of improvements using the relevant KM method, which can be implemented by the company to increase their KM Maturity level, increase demand management performance and optimize Supply Chain Management process in the company.