IMPROVEMENT FOR 3600 MARKETING COMMUNICATION STRATEGY USING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) APPROACH TO INCREASE DIGITAL BANKING PLATFORM UTILIZATION : A CASE OF KOPRA IN PT. BANK MANDIRI (PERSERO), TBK
The Covid-19 had caused significant change and transformation for the society around the world. ”New normal” as guidance for people around the world resulting new way of activities, including banking activities. During and post Covid-19 pandemic, especially since 2020 and beyond, the use of digital...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75991 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |