PROPOSED MARKETING STRATEGY TO INCREASE SALES FOR HOME BEDDING BUSINESS (CASE STUDY: BEDDO CHINGU)
The overall consumption of mattresses in Indonesia has experienced a positive growth rate from 2012. The development of digital businesses in Indonesia has also increased, and it is undeniable that competition in the bedding industry is becoming more intense as more offline bedding sellers shift to...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76018 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |