THE INFLUENCE OF ZARA OFFLINE SERVICE QUALITY TOWARDS CUSTOMER REPURCHASE INTENTION IN JABODETABEK & BANDUNG AREA ON 2023
The customer's need for service quality is critical. Not only does good product quality inspire customers to repurchase, but so does good service quality. However, as the fashion retail industry's ruler, ZARA has been unable to give its customers optimal service quality. This is supported...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76039 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |