PRODUCT PACKAGING DESIGN OF MAGELANG SPECIAL FOOD âKLETHOZZâ
This final project discusses the packaging design for a special food product from Magelang known as Pothil. This design is necessary because the majority of Pothil Magelang's packaging is not very attractive and requires updating in order to gain better recognition and attract a wider audien...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76123 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This final project discusses the packaging design for a special food product from Magelang
known as Pothil. This design is necessary because the majority of Pothil Magelang's
packaging is not very attractive and requires updating in order to gain better recognition
and attract a wider audience. The title of this final project is Product Packaging Design of
Magelang Special Food “KLETHOZZ”. The formulation of the problem and objectives in this
final project is to design Pothil packaging for 'KLETHOZZ' in a way that makes it more
appealing and recognizable to the public. The method used for data collection is descriptive
qualitative research, employing techniques such as literature studies, interviews, and
documentation. The results and conclusions of this study are as follows: 1) Creation of
packaging and visual identity for the 'KLETHOZZ' brand, and 2) Enhancement of the
attractiveness and appeal of 'KLETHOZZ' packaging. |
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