2D ANIMATION DESIGN AS PUBLIC TRANSPORTATION PROMOTION MEDIA FOR TEENAGERS IN BANDUNG CITY
Public transportation is a mode of transportation that have been available in Indonesia since 1943, but now is not as popular and desireable since it has been replaced by privately owned vehicles and online transportation services. Teenagers are a group with high mobility rate and are starting to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76133 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Public transportation is a mode of transportation that have been available in Indonesia
since 1943, but now is not as popular and desireable since it has been replaced by
privately owned vehicles and online transportation services. Teenagers are a group with
high mobility rate and are starting to switch from public transportation to other options,
especially during COVID-19. After the pandemic passed, teenagers’ interest in returning
to use public transportation began to increase. The use of public transportation is
strongly supported by the government as the quality of its facilities and infrastructures
continue to be improved. This design uses the AIDMA marketing model in promoting
and providing information for teenagers about the state of Bandung’s public
transportation in the form of 2D animation. The design will be limited to the Memory
stage of AIDMA by conveying messages through 2D animation. The research method
was carried out through observation of public transportation, specifically TEMAN BUS
and angkutan kota in Bandung, interviews with animation industry practitioners and IP
development, interviews and questionnaires with target audiences (teenagers), and
analysis of case studies through similar animations |
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