THE EFFECT OF MUTED & VIBRANT COLOR ON COWORKING SPACE USER'S PRODUCTIVITY

• Main Author: Mawali, Linda
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/76240
• Institution: Institut Teknologi Bandung

Colour stimulus is the most significant stimulus in influencing the productivity of users in a space, especially in a coworking space. This is evident in the tendency of interior design in coworking spaces to use predominantly white colour applications. This article aims to explore the effects of using light muted, dark muted, and vibrant colours on the productivity of Generation Z users (born between 1995 and 2015) in coworking spaces. The majority of coworking space users have a high preference for coworking spaces with light muted walls, and they tend to avoid vibrant hues such as red, yellow, and green. However, the results of an experiment involving 21 purposive random sampling respondents in a virtual coworking space showed that dark muted colours are more conducive to productivity. This finding was validated through the quantification of ideas generated by the respondents, which were obtained from the adapted Wartegg and Finke Creativity tests, as well as a numerical and descriptive analysis of the depth of meaning obtained through the Associative Concept Network Analysis (ACNA) of the verbal protocols conducted during the experiment. This experiment also revealed that factors such as concentration, mood, and comfort influence the process of stimulating productivity through the colour stimulus of coworking space walls. Therefore, it can be concluded that dark muted colour are more optimal in fostering productive behavior among coworking space users.