THE IMPACT OF PLACE ATTACHMENT AT SUNDANESE RESTAURANT ON REVISIT INTENTIONS CONSUMER

• Main Author: Tiannisabri Akbar, Meiya
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/76281
• Institution: Institut Teknologi Bandung

The development of the culinary industry growth with the tourism sector. This of course makes business people have to continue to innovate and make Sundanese restaurants survive with the concept that has a local image of the new trend of places to eat in the city of Bandung. Physical and social environmental conditions will affect the activities and responses of users in achieving and fulfilling goals in a place.The method in this study is a correlational quantitative method. Primary data is obtained from filling out questionnaires by respondents with analysis. Secondary data in this study, namely, observation, group discussion forums, nonformal interviews and literature studies as supporting data. Correlational analysis to determine the form of the relationship and multiple linear regression analysis to determine the magnitude of the influence. Attachment to the place of the role in terms of functional attachment, emotional, physical assessment factors and social place on consumer motivation to make repeat visits. This research aims to broaden the understanding of placing the Sundanese restaurant's attachment to the desire to review consumers.The results showed that the relationship between the independent variables was positive and unidirectional, the better the value of one variable, the other variables would follow it. Based on partial hypothesis testing, place identity has no significant effect on revisit intentions. A review of the physical and social factors of restaurants shows differences with the physical and social factors in other types of buildings, because each building has an identity based on the characteristics of the place itself