THE IMPACT OF BODY POSITIVITY IN FASHION ADVERTISING ON CUSTOMERS PERCEPTIONS AND PURCHASE INTENTIONS
The fashion industry is regarded as one of the most prominent in the world and considerably impacts the global economy. The use of attractive, thin, and tall models by fashion advertisers, who advocate the ideal body image in culture, can lead to the creation of fabricated beauty and physique standa...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76351 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |