DETERMINISTIC AND STOCHASTIC MODELS OF VIRAL MARKETING WITH AND WITHOUT INFLUENCER
Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the Internet or email. The goal of viral marketing is to inspire individuals to share a marketing message with friends, family, and other individuals to create exponential gro...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76362 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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