MATHEMATICAL MODEL OF CONSUMER INTEREST IN VIRAL FOOD

The presence of social media has led to several topics going viral, one of which is the widespread sharing of information about food. Numerous groups, particularly those identified as food influencers, share reviews and recommendations that pique the interest of social media users to purchase vir...

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Bibliographic Details
Main Author: Naomi Binroos Siregar, Cyntya
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/76408
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Institution: Institut Teknologi Bandung
Language: Indonesia