NEW BUSINESS STRATEGY TO GROWTHE LOGISTIC INTEGRATED SYSTEM OF THE BUSINESS PORTFOLIO: CASE OF PT ANGKASA PURA KARGO

• Main Author: Rahmah, Anisa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/76484
• Institution: Institut Teknologi Bandung

PT Angkasa Pura Kargo (APK) is a company that provides cargo handling services at airports in Indonesia. The fragmented logistics sector faces competition from domestic and international players, but it benefits consumers with competitive pricing and improved services. APK's business portfolio operates within the dynamic landscape of the logistics industry, striving to provide efficient and reliable services while navigating the competition. This research aims to propose a new business strategy to grow the Logistic Integrated System of the Business Portfolio of APK. The author uses qualitative research through in-depth interviews to gain a comprehensive understanding of a complex subject. The study applied the Strategy Diamond Framework and concluded that APK should establish Integrated Logistics Services as a new business line as part of Logistic Integrated System Business Portfolio. The author proposed that APK implement a three-stage plan to digitize operational activities, develop advanced systems, and establish strategic collaborations. The first stage focuses on digitizing operational activities, reducing errors and improving efficiency. The second stage involves investing in an advanced SIGO system and TERKA Application, facilitating internal and external integration. The third stage involves establishing strategic partnerships with a larger network to support sales, marketing, and distribution activities.