ANALYZING THE INFLUENCE OF SOCIAL MEDIA BENEFITS IN AFFECTING PURCHASE INTENTION TO RESERVE A LIVEABOARD PHINISI TRIP IN LABUAN BAJO

Tourism has emerged as a key driver of economic growth, leading to a significant emphasis on maximizing consumption within the industry. Bali, as one of Indonesia's prominent tourism destinations, is renowned for its natural beauty and rich culture, attracting not only domestic travelers but al...

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Bibliographic Details
Main Author: Raudhah Rizkiyana, Raiza
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/76516
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Institution: Institut Teknologi Bandung
Language: Indonesia
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