BUSINESS GROWTH STRATEGY OF A PERSONAL CARE BRAND USING VMOSA AND THREE HORIZON MODEL (A CASE OF EVENING)
Evening, a personal care brand focused on mindful living, faces challenges in innovating new products after the success of their Aromatherapy Eye Pillow. Despite a loyal customer base, recent product introductions like Scented Candles and Soap Bar have not gained significant traction. Concerned abou...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76615 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |