A COMPARATIVE STUDY OF PRODUCT DEVELOPMENT PROCESSES IN SME MERCHANDISE THROUGH THE DOUBLE DIAMOND PROCESS MODEL(CASE STUDY: MC BLUSH GIFT AND SUGAR SOUVENIR)
This research focuses on a comparison of the product development process in the MSME merchandise industry in the city of Bandung, especially in the apparel sector, which shows great potential for innovation. The lack of the designer's role in some SMEs has led to a lack of product innovation...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77075 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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