NARRATIVE OF CULTURAL AND TRADITION CONTENT IN THE RAMADAN EDITION OF MARJAN SYRUP COMMERCIAL ADS
Commercial advertising, even though its main goal is to promote goods and services to the public to generate profit for the advertiser's brand, but also has the potential to convey a message related to culture and tradition to the public. The advertisement for Marjan syrup is considered succ...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77084 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |