THE INFLUENCE OF SNACK PACKAGING DESIGN (CHOCOLATE) ON TEENAGERS' BUYING INTEREST

This study discusses and analyses the visual design of chocolate snack packaging and relates it to the buying interest of teenagers. Teenagers are a group of people who are in the process of growing and entering the adult stage. This makes teenagers have thoughts that continue to develop and change...

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Bibliographic Details
Main Author: Kenusa Yusuf, Ayureza
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77108
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Institution: Institut Teknologi Bandung
Language: Indonesia