STRATEGIC PLANNING FOR DRONE COMPANY IN INDONESIA (CASE: PT TERRA DRONE INDONESIA)

• Main Author: Wirata Pratama Hadi, Gilang
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/77119
• Institution: Institut Teknologi Bandung

Terra Drone Indonesia has the vision to be the No. 1 drone service company in Southeast Asia and contribute to the nation''s sustainable growth. The drone business condition in Indonesia is getting tight with competition and regulation. A new strategic planning should be proposed to answer the vision of Terra Drone Indonesia.Understand drone business opportunities to explore more for Indonesia''s drone industry business issues. The internal environment (SWOT Analysis) and the external environment (5 forces, PESTEL) will be a study for the proposed business strategy. The feasibility study and new business strategy comparison analysis turn into a strategy implementation for Terra Drone Indonesia.There are 2 new drone businesses that might be applicable in Indonesia. Those are Drone spraying and Drone light show businesses. These 2 applications also the drone services that can comply the waiver drone operation in Indonesia. Drone Spraying complies with a specific airspace operation and drone light show is more than one drone operation.New business strategic planning should be arranged by TDID as a more narrow Strategy. Based on the analysis, drone light show business fit more. Low competition and higher financial projections are the key points compared to the drone spraying business. The implementation plan should be monitored well to make sure the new strategy solve the problem