WEAR TRADITIONAL CLOTH AS âBEKAINâ TERM FASHION TRENDS ON REMAJA NUSANTARA INSTAGRAM IN 2020 - 2021
Fashion is a social phenomenon and a lifestyle that is closest and constantly changing in society. This phenomenon is easily present because of the desire to always be at the forefront of style and taste. Berkain phenomenon that is present on social media is one of the fashion phenomena that is b...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77121 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Fashion is a social phenomenon and a lifestyle that is closest and constantly changing
in society. This phenomenon is easily present because of the desire to always be at the
forefront of style and taste. Berkain phenomenon that is present on social media is one
of the fashion phenomena that is being used by young adults as a manifestation of
Indonesian cultural identity by using traditional textiles. Research related to
phenomena and trends draws heavily from consumption patterns, communication and
other fields in general, but trend research related to fashion phenomena in society and
research related to future fashion trends has so far not been found in Indonesia. The
objective of this research is to try to show the background of berkain trend on social
media and formulate the factors that cause fashion trends on social media. The analysis
was carried out using a qualitative approach with netnographic methods and content
analysis with trend analysis. The netnographic method tries to open data from social
media on the cloth phenomenon and analyzes the content to describe the content on
Instagram Swaragembira and Remaja Nusantara.
This research resulted in several findings including the following: the background of
cloth ideas on Instagram and trend cycles on Instagram for Teenagers Nusantara;
Factors that influence the phenomenon of cloth trends in internal social media and
external social media |
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