STRATEGY TO RETAIN CUSTOMERS FOR THE DIGITAL SERVICE OF BILL PAYMENTS IN INDONESIA: CASE OF BILLSXYZ
In Indonesia's growing digital economy, many online services compete for customers, including bill payment platforms. BillsXYZ is one such platform, its name changed in this study to keep it anonymous. With fierce competition and easy platform switching, BillsXYZ faces a high churn rate, a comm...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77206 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |