PROPOSED SOCIAL MEDIA MARKETING STRATEGY TO INCREASE SOCIAL MEDIA ENGAGEMENT AND PURCHASE DECISION FOR LOCAL KPOP FANMADE GOODS SHOP (STUDY CASE: MY LITTLE KPOP STUFF)
Indonesia is experiencing a high wave of Kpop, with an increase in digital e-commerce in Indonesia and particularly, the hobby category which includes fanshops, it can be seen that many of the nation’s consumers buy Kpop merchandise. With an attractive market, many creative online businesses that ar...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77207 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |