DOES KEY OPINION LEADER AND USER-GENERATED CONTENT AS A MODERATING VARIABLE AFFECT CUSTOMER PURCHASE INTEREST IN INDONESIA FNB INDUSTRY? STUDY OF KOL WITH UGC AS MODERATING VARIABLE ON INDONESIAS FNB CPI
This research paper examines the impact of Key Opinion Leaders (KOLs) and User-Generated Content (UGC) as a moderating variable on consumer purchase interest (CPI) in the Indonesian food and beverage (F&B) industry. Through data collected from 110 respondents, This study uses SPSS version 29 to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77282 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |