DESCRIPTIVE STUDY OF MISLEADING ADVERTISING BY SKINCARE INFLUENCERS AND ITS INFLUENCE ON INDONESIAN CUSTOMERS' PURCHASE INTENTION
As influencer marketing has become more prevalent on social media platforms, the skincare industry has seen a significant shift in marketing strategies. Skincare influencers play a crucial role in shaping consumer behavior and influencing purchasing decisions. However, the transparency and credibili...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77294 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |