CONSUMERS’ ATTITUDE TOWARDS SUSTAINABLE PACKAGING AND REDUCE-WASTE GROCERY MARKET IN THREE BIG PROVINCE IN INDONESIA: WEST JAVA, JAKARTA, AND BANTEN

Indonesia's growing population and increased demand for single-use packaging have resulted in substantial environmental issues, such as plastic pollution. Some businesses have created zero- waste grocery stores to tackle this problem but lack efficient marketing techniques. This research invest...

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Bibliographic Details
Main Author: Afifah Fadhilah, Aghnia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77314
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Institution: Institut Teknologi Bandung
Language: Indonesia