THE FUTURE OF ORGANIC: EXAMINING MARKET TRENDS AND OPPORTUNITIES FOR CARREFOUR’S BIO PRODUCTS IN FRANCE

• Main Author: Muhammad Rizqi, Adzimi
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/77331
• Institution: Institut Teknologi Bandung

The future of bio products is examined in this study, with a particular emphasis on market trends and potential for Carrefour's Bio Products in France. The research questions focus on understanding market developments and growth projections for the French bioproducts market, Carrefour's marketing strategies, the opportunities and challenges facing Carrefour's Bioproducts in the French retail sector, and potential risks and benefits of investing in the French bioproducts market. The study looks at consumer preferences and actions related to bioproducts in France as well as the industry's long-term prospects, which include elements like consumer demand, laws, and sustainability. The bioproducts sold by Carrefour are in line with the market's changing characteristics and consumer preferences. To increase its reach and adoption, the company must, however, overcome obstacles connected to the scarce supply of raw materials, the cost of production, and supply chain limitations. They learn that Carrefour funds research to identify premium raw materials and boost manufacturing effectiveness. In conclusion, the future of natural products appears bright, and Carrefour's Bioproducts may profit from the expanding consumer demand for healthy, sustainable goods.