PROPOSED IMPROVEMENTS FOR REWARD PROGRAM OF A DIGITAL WALLET COMPANY
In order to compete due to the implementation of QRIS, digital wallets in Indonesia are racing to add values for their merchants and customers. One segment that is not tapped on to is loyalty where it enables merchants to retain their customers and users to re-purchase at their preferred store. Howe...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77581 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |