MATHEMATIC MODEL OF INFLUENCER EFFECT AND STRATEGY FOR INCREASING CONSUMER PURCHASES
Over time, social media users always increase. In addition to communicating, social media can also be used as a digital marketing tool to promote a product or service. One form of marketing strategy carried out by business owners is influencer marketing, which is a digital marketing strategy to prom...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77616 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |